On September 14, 2021, Anheuser-Busch, Mothers Against Drunk Driving (MADD), and Uber announced the launch of a groundbreaking first-of-its-kind coalition aimed at bringing an end to drunk driving. The coalition kicks off with its inaugural campaign - Decide to Ride, a new initiative focused on changing consumer behavior to prevent drunk driving. 

Decide To Ride comes to life in our local market through the Stella Artois Voucher Program. Here we select occasions that are known to have higher than usual alcohol consumption, target select geographical areas based on a variety of criteria and disperse our vouchers via social media. This year we’ve successfully prevented 396 potentially impaired and fatigued drivers from getting behind the wheel in Central Pa at a cost of nearly $6,000, including advertising and an average voucher cost of $14.99.

Looking to 2022 we hope to expand the program’s reach by partnering with local police departments, nonprofits, and local businesses encouraging everyone to enjoy alcohol responsibly, have a plan, and should they decide to ride we’re here to help. Our next voucher program will center around Labor Day weekend. We will target the major metro areas of York, Lancaster, Dauphin, Cumberland, and Lebanon counties from Friday, September 2 to Tuesday, September 6 with $15 vouchers good for pick up or drop off within the counties listed above. Our ask is to help us get the word out by sharing our letter and connecting us with others who are interested in spreading the word.